Friends of Phoenix, a 501(c)(3) nonprofit, was established to champion regenerative development to co-create a brighter future for Jacksonville while unlocking the full potential of the Phoenix Art & Innovation District .
A Vision for Community Transformation
The Phoenix Art & Innovation District exemplifies the potential of Public-Private Partnerships (PPPs) to transform neighborhoods. Friends of Phoenix is dedicated to advancing:
Business Opportunities: Providing platforms for local entrepreneurs to thrive.
Wellness Initiatives: Promoting physical and mental health for all community members.
Arts & Culture: Celebrating Jacksonville’s creativity and diversity through dynamic programming.
Business Incubation: Supporting startups and fostering innovation.
Sustainable Food Solutions: Building infrastructure for resilient, local food systems.
How You Can Help
We invite you to become a changemaker by making a tax-deductible donation. Your support contributes directly to:
Expanding wellness programs that enhance quality of life.
Building sustainable food systems that nourish the community.
Growing arts and culture initiatives that inspire connection and creativity.
Establishing a thriving community hub for innovation and resilience.
“Imagine a future where every development project replenishes the soil, purifies the water, cleans the air and revitalizes the community.”
Tony Cho, Founder of Future of Cities
What if our cities could heal the earth instead of harm it? What if the neighborhoods we build not only supported economic growth, but also nurtured culture, restored ecosystems, and strengthened human connection? This is the transformative nature of EcoSystems Thinking—a regenerative mindset that places nature, community, and culture at the heart of how we design and develop places.
At Future of Cities, this is more than a vision—it’s the lens through which we view our projects and helps to guide every decision we make.
A Living Framework: What Is EcoSystems Thinking?
At its core, EcoSystems Thinking is a recognition that we are not separate from nature, but deeply embedded within it. It invites us to see cities not just as collections of buildings and infrastructure, but as dynamic ecosystems—where the health of one part directly affects the whole.
As Future of Cities founder, Tony Cho explains:
“EcoSystems Thinking allows for the most efficient and well-informed decision-making capacity based on both highly evolved natural systems as well as human systems. If we can optimize for both, then we can achieve great things together.”
This mindset urges us to:
Reconsider where we build and with what materials—informed by nature.
Reflect on who we build with—rooted in community.
Redefine how we create value—guided by culture.
It’s a radical departure from extractive, linear models toward circular, reciprocal practices that regenerate life.
Nature as Teacher: The Blue + Greenprints
EcoSystems Thinking begins by honoring the intelligence of the natural world. In nature, there is no waste. Every organism, every cycle, every system plays a role in nourishing the whole. Through biomimicry, permaculture, indigenous knowledge, and regenerative design, we can begin to reimagine how urban development supports—not suppresses—these patterns.
“In natural ecosystems, nothing is wasted; every element serves a purpose, supporting the health and resilience of the whole.”
Tony Cho
Our Blue + Greenprints draw from this wisdom, aligning development with natural systems to create clean, safe, and resilient places where people and the planet thrive together.
EcoSystems Thinking comes to life through our Regenerative Placemaking framework—three interconnected pillars that ensure lasting impact.
1. Nature: Responsible Land & Ocean Stewardship
To design with nature is to respect the ecology of place. At Future of Cities, we partner with visionaries like Regenesis Institute, PlacemakingX, and The ReefLine to promote place-based solutions grounded in resilience, conservation, and restoration.
From integrating green infrastructure to sourcing sustainable materials, we prioritize the long-term vitality of the land and water.
2. Community: The People
Communities are ecosystems too. They flourish when relationships are nurtured and resources are shared. At the Phoenix Arts & Innovation District (PHXJAX), we’re cultivating a creative economy where artists, technologists, and residents collaborate to solve real challenges—like food access, affordable housing, and social justice—while celebrating the local heritage.
“By nurturing relationships through collaboration, resource-sharing, and care for nature, we create resilience and mutual benefit.” – Tony Cho
3. Culture: Currency & Circular Economies
Culture is more than art—it’s a regenerative force. When economic models reflect cultural values like stewardship, equity, and collaboration, prosperity becomes circular and inclusive.
At the Climate & Innovation HUB in Miami, we’re embedding circular business models into the DNA of entrepreneurship. Through zero-waste events, regenerative workshops, and a thriving network of innovators, the HUB embodies how culture and commerce can evolve together.
The Power of Cross-Pollination
To regenerate entire cities, we must think like ecosystems: diverse, interconnected, and mutually supportive. That’s why Future of Cities embraces Public-Private Partnerships (PPPs) and Collective Impact Models to bring together government, industry, artists, activists, investors, and community members.
“No single entity or individual can achieve this alone… Collaboration across sectors, disciplines, and geographies is key.” – Tony Cho
Cross-pollination accelerates innovation, drives systems change, and ensures our solutions are inclusive and scalable.
Becoming an EcoSystems Thinker
EcoSystems Thinking isn’t just a framework—it’s a movement. It’s a call to rethink our place in the world, and to design in harmony with it.
Here’s how you can begin:
Adopt a holistic mindset: See the interconnection between the natural, human, and built environments. Shift from linear systems to circular ones that replenish.
Center collaboration: Build bridges across communities, sectors, and disciplines. Shared solutions amplify collective impact.
Integrate culture with economy: Let storytelling, shared values, and cultural wisdom shape sustainable markets and regenerative growth.
“It’s my belief that by co-creating a world where urban and natural systems thrive in harmony, we can leave a legacy.” – Tony Cho
The Future Is Regenerative
The future isn’t something we wait for—it’s something we build. As cities continue to grow and adapt, the question is not if we should change how we develop, but how quickly we can shift toward regeneration.
EcoSystems Thinking offers the tools. We must provide the will.
“The warehouse is my canvas—a space to reimagine, regenerate, and breathe new life into…” – Tony Cho
As cities evolve and the demand for sustainable development grows, adaptive reuse has emerged as a crucial strategy in architecture and urban planning. Warehouses, with their expansive footprints, high ceilings, and industrial charm, offer an ideal canvas for creative transformation. Rather than demolishing these structures, repurposing them into vibrant commercial, residential, and cultural spaces presents a more environmentally and economically viable solution.
The Warehouse as a Blank Canvas
Adaptive reuse is the practice of repurposing existing buildings for new functions while maintaining their structural integrity. This approach preserves architectural history while aligning with sustainability goals by reducing construction waste, minimizing resource consumption, and lowering the carbon footprint of new developments. Warehouses, originally designed for storage and logistics, possess unique qualities that make them highly adaptable for new uses. Their vast open layouts, industrial aesthetics, and structural resilience offer endless possibilities for innovative transformations.
Creative Reuse Examples
Loft-Style Residences: Converting warehouses into high-ceilinged, open-concept apartments with exposed beams and brickwork preserves industrial charm while offering modern amenities.
Co-Working & Innovation Spaces: The flexibility of warehouses makes them ideal for shared work environments, incubators, and creative offices.
Cultural & Event Venues: Many warehouses have been repurposed into galleries, performance spaces, and music venues, fostering arts and entertainment within urban centers.
Retail & Dining Hubs: Adaptive reuse has turned former industrial sites into thriving markets, breweries, and boutique shopping destinations
Welcome to Jacksonville…
80 years ago, the Springfield Warehouse District, just north of Downtown Jacksonville, was a bustling center of industry. Today, it is a prime location for future renovation and revitalization, exemplifying the power of adaptive reuse in fostering creative and sustainable urban redevelopment. Throughout the early and mid-20th Century, the neighborhood was an epicenter for industrial development with production and distribution facilities for the Studebaker, Chevrolet, and Coca-Cola corporations, among others.
As industrial requirement trends dramatically changed towards the dawn of the 21st Century, the neighborhood was left largely vacant, but what remained were impressive warehouse structures that were adopted as studio and gallery spaces by pioneering artists. Modern day Springfield is now one of the most attractive neighborhoods in Jacksonville, due to its: beautiful architecture, gridded streets, walkability, bikeability, variety of parks, eclectic nightlife, unique restaurants, proximity to Downtown, abundant social events, and friendly neighbors (just to name a few).
Meet the PHXJAX Art & Innovation District by Future of Cities
The district’s new name, the Phoenix Arts & Innovation District (PHXJAX), is inspired by Jacksonville rising from the ashes after the catastrophic Great Fire of 1901. PHXJAX is a visionary adaptive reuse project transforming historic warehouses into a dynamic hub for creativity, sustainability, and community-driven innovation. Our plan focuses on repurposing four warehouses, strategically selecting structures based on cost-effectiveness, highest and best use, quality, safety, and uniqueness.
By preserving statement architectural elements and upcycling materials from necessary demolitions—such as reclaimed wood, aged bricks, and other historic materials—we aim to honor the site’s industrial heritage while integrating sustainable design practices. This approach not only reduces waste but also enhances the character and authenticity of the district, creating an inspiring environment for artists, entrepreneurs, and innovators to thrive.
Emerald Station: From Industrial Landmark to Creative Hub
Originally built in 1930 for the Cleveland-based Sherwin-Williams Company, 2320 North Liberty Street served as a vital part of Jacksonville’s industrial landscape. As a Fortune 500 company specializing in paints, coatings, and related products, Sherwin-Williams contributed to the city’s commercial growth for decades.
Now reimagined as Emerald Station, this historic building has been transformed into a dynamic hub for co-working, events, and artist studios. Blending its industrial past with modern creativity, Emerald Station offers flexible workspaces, vibrant event venues, and inspiring studios and creative office spaces for artists and entrepreneurs. By preserving key architectural elements and infusing new life into the space, it stands as a testament to adaptive reuse and community-driven innovation.
THE EMERALD STATION is now the epicenter of activity at PHX-JAX situated along the Emerald Trail. It is split into the North Half, which is partitioned into a hub for small-format creative office and community gathering spaces, and the South Half, which is a signature open warehouse as an event space.
Originally completed in 1926 for the Southern Hardware & Bicycle Company, 2336 North Liberty Street is now entering a new chapter. Known as “The Liberty Building,” this 18,000-square-foot historic structure is the next warehouse being reimagined by Future of Cities into a vibrant space for innovation, collaboration, and community engagement.
Honoring its architectural heritage while embracing modern adaptive reuse, The Liberty Building within the PHXJAX Arts District will continues it’s creative legacy as the prime street-facing space with an industrial roll-up door and has been marked for a community-centered cafe, while the majority of the 17,850 SF floor plan has been allocated for affordable artist studios, art galleries, small-format retail for homegrown businesses and restaurants.
The Case for Adaptive Reuse
“Adaptive reuse isn’t just a design choice; it’s a commitment to sustainability, preserving history while creating a more resilient future.” ~ Tony Cho
Environmental Benefits
Reduced Waste: Demolition generates significant construction debris, much of which ends up in landfills. Adaptive reuse minimizes waste by repurposing existing materials.
Lower Carbon Footprint: Retrofitting existing structures consumes fewer resources than new builds, reducing energy-intensive processes like concrete production.
Energy Efficiency: Many warehouses have durable construction that can be enhanced with modern energy-efficient upgrades, such as improved insulation, green roofs, and solar panels.
Economic & Community Advantages
Cost-Effective Development: Retrofitting an existing structure often costs less than new construction, offering financial incentives for developers.
Cultural Preservation: Adaptive reuse projects maintain the historical and architectural integrity of neighborhoods, fostering a sense of place and identity.
Revitalization of Urban Areas: Transforming vacant warehouses into mixed-use spaces, creative hubs, or boutique hospitality venues stimulates local economies and attracts investment.
The Future of Adaptive Reuse
As cities continue to grow and prioritize sustainability, adaptive reuse will play an increasingly critical role in urban development. Warehouses, in particular, present a wealth of opportunities for innovative repurposing, fostering economic, environmental, and cultural benefits.
By viewing warehouses as blank canvases, developers, architects, and urban planners can unlock new possibilities for vibrant, community-centric spaces. Whether through cultural revitalization, creative workspace development, or sustainable design, adaptive reuse ensures that the past informs the future in meaningful and impactful ways.
Be Part of the Transformation
Keep an eye on the phoenix rising at phxjax.com. Now leasing creative office and event spaces in Jacksonville, FL—where visionaries and changemakers come to thrive.
Innovative solutions, collaborations and community engagement are essential for coastal cities.
With our Future of Cities HQ based in Miami, coastal resilience is at the heart of our mission to transform urban environments into sustainable, thriving ecosystems. The ReefLine’s 7 mile underwater sculpture park represents a shared commitment to innovation, environmental stewardship, and community engagement while revealing the complexities of implementing such a project with the ocean floor as its canvas. This initiative lays the foundation for cross-sector collaborations merging public art, creative placemaking, marine & material science with regenerative development.
The Power in Cross-Sector Collaboration
Located off Miami Beach, this seven-mile underwater sculpture park offers a regenerative solution to coastal cities while celebrating Miami’s unique cultural identity. The ReefLine is founded on the principle that “artistic creation can pave the way for nature-positive scientific innovation.”
“Making The ReefLine is extremely complex. It takes many different experts coming together. It takes architects, engineers, scientists, artists, policymakers, lawyers. And a lot, a lot of love.”
Ximena Caminos, Founder & Artistic Director of The ReefLine
Collaboration is essential for The ReefLine’s success. Experts from diverse fields, including architects, marine biologists, artists, and engineers are coming together to bring this ambitious project to life.
Why Miami?Coastal Resilience Through Regeneration
“Miami is the Atlantis of our generation, and there’s no better place to prototype solutions like what’s happening here.”
Tony Cho, Founder of Future of Cities
Miami Beach’s unique geography and cultural diversity make it the perfect location for The ReefLine to be deployed as a demonstration of art, ecology & community engagement for nature-positive scientific innovation. The ReefLine’s innovative approach combines the imagination of artists with the observations of scientists, engineers and architects to cultivate ecosystems and connect communities. This project is a testament to the potential of interdisciplinary collaboration in addressing coastal climate challenges.
“We strongly feel that this could have only happened in Miami, because I think Miami is a converging point of many cultures, but also land and ocean, art and leisure.”
Shohei Shigematsu, Master Architect OMA NY
The ReefLine serves as a powerful educational and interactive community experience, one which empowers its local and global observers to get involved in expanding their environmental awareness.
Eco-Innovations for Community Engagement
“One of our innovations with Reef Cells and Ocean Rescue Alliance is the Coral Lock. It’s a threaded frag plug where you can simply screw in a coral fragment like a bolt. A ten-year-old could do it.”
Collin Foord, Coral Expert / Marine Biologist – Founder of Coral Morphologic & Coral City Camera
The “Coral Lock System” empowers the community to actively participate in reef restoration. Coral fragments grown in local labs are planted on the reef structures, creating opportunities for people of all ages to contribute directly to Miami’s coastal resilience.
“Architectural processes tend to really focus too much on the physical side, but this kind of scale and great vision actually brings people together like this. That’s kind of the best value of great architectural and urban projects. Doing a master plan underwater, we have to make a kind of infrastructure and cultural infrastructure that could serve humans, but also not only humans, but also for creatures in the ocean.”
Shohei Shigematsu Master Architect / OMA
These innovations combine the imagination of the artists and architects with the observation of science to rebuild ecosystems and connect global communities. This project is a testament to the potential of interdisciplinary collaboration in addressing global climate challenges while educating & building community.
A Model for the Future
Future of Cities’ partnership with The ReefLine demonstrates the transformative power of regenerative development. By integrating ecological restoration with cultural expression, this collaboration not only protects Miami’s coastline but also serves as a replicable model for other coastal cities worldwide.
“This project is exactly why we created The Climate & Innovation HUB—to host, support, and cultivate conscious, eco-driven communities using art, culture, and creative vision to tackle the biggest challenges facing our cities.”
Tony Cho – Founder, Future of Cities
The Climate & Innovation HUB
As Miami and other coastal cities navigate the complexities of climate adaptation, The ReefLine offers a beacon of hope. Together, we can create cities that thrive in harmony with nature. Visit the Climate & Innovation HUBpowered by Future of Cities in Little Haiti, Miami where you can see, feel and touch the prototypes of the Miami Reef Star, designed by artist Carlos Betancourt and architect Alberto Latorre. These will be deployed in Phase 2 of the underwater sculpture park (2025–2026).
“When the ocean is ready to accept, the artwork will deploy. Thanks to the expertise of Collin Foord and Shelby Thomas, 2,200 corals grown in their coral lab will be planted on The ReefLine structures. We’ll invite the public to join us in this incredible restoration effort.”
Brandi Reddick | Executive Director of The ReefLine
Join the Movement
Learn more about The ReefLine at thereefline.org and join the movement with Future of Cities by subscribing to our newsletter or joining the WhatsApp Community to stay at the cutting-edging of urban innovations for regeneration and transformation.
Miami’s vibrant art and environmental communities are showcasing creativity and ecological innovation at an unparalleled scale.
Miami Reef Star on Miami Beach during Miami Art Week 2024 next to The Great Elephant Migration.
The Miami Reef Star, a groundbreaking collaboration by artist Carlos Betancourt and architect Alberto Latorre, is now on display at the Climate & Innovation HUB powered by Future of Cities before its ultimate deployment as an underwater sculptural art installation in 2025. Commissioned by The ReefLine, this project represents a fusion of art, architecture, and environmental science that breathes new life into Miami’s marine ecosystems.
A Star Born from Innovation
The Miami Reef Star is much more than an Art Week art installation; it’s a hybrid reef designed with ecological purpose. Crafted using 3D-printed environmentally friendly concrete, the star’s jagged textures and intricately designed openings replicate the natural features of coral reefs. These design elements create an ideal habitat for marine organisms, providing shelter for smaller creatures and allowing light to filter through to support a thriving internal ecosystem.
A unique “Coral Lok” mechanism further elevates the star’s functionality. This innovative feature facilitates coral planting, turning the sculpture into a dynamic, living reef that will contribute to the restoration of Miami’s underwater habitats. By combining artistic vision with ecological engineering, the Miami Reef Star embodies the future of sustainable marine conservation.
The All-Star Team
The creation of the Miami Reef Star brought together a stellar team of visionaries, including Carlos Betancourt, Alberto Latorre , and Ximena Caminos, Brandi Reddick and the entire ReefLine team.
During Art Week Miami Beach from December 2-8, 2024, the prototype was on display between 36th and 37th streets, offering visitors an interactive glimpse into its transformative potential & it’s innovative 3D printed texture.
From Shoreline to Seafloor
The Miami Reef Star will soon make its journey underwater, where it will be relocated 15-20 feet beneath the surface, within easy swimming distance from the shore slated for 2025 deployment. This transition marks the next phase of its life as part of The ReefLine’s ambitious 7-mile underwater sculpture park. Masterplanned by the renowned architecture firm OMA and ReefLine founder Ximena Caminos, this park blends environmental awareness with artistic expression to foster a deeper connection between Miami’s residents, visitors, and marine life.
The ReefLine’s underwater installations, including the Miami Reef Star, are designed to promote marine biodiversity while serving as a beacon of Miami Beach’s commitment to innovation and sustainability. Inspired by the starfish’s natural migration patterns, the Miami Reef Star and its counterparts will form a vibrant underwater landscape, drawing both marine organisms and human admirers to this unique ecological art destination.
Learn more about the phases of this project at thereefline.org
A Celebration of Collaboration
The Miami Reef Star’s new home on land at the Climate & Innovation HUB powered by Future of Cities underscores the power of interdisciplinary collaboration. By merging art, science, and community, The ReefLine and its partners are charting a course toward a more sustainable future—one that celebrates Miami’s unique relationship with the ocean and the stars above.
Together, we are reimagining our role as stewards of both art and the environment, proving that when stars align, anything is possible. Schedule a tour of the Future of Cities headquarters and visit the Miami Reef Star IRL.
3D Prototypes printed by: Kind Design, MADCO3D and 3D Potter
Cities are more than just buildings and streets. They are living, breathing ecosystems fueled by the energy of people, culture, and innovation. As we stand at the crossroads of a rapidly changing world, the future of urban living calls for bold ideas, collaborative action, and sustainable solutions. That’s where you come in.
At Future of Cities, we are building a community for forward-thinkers, innovators, and changemakers who share a vision for creating thriving, sustainable, and regenerative urban environments. Together, we aim to address the challenges of today while designing solutions for tomorrow—grounded in sustainability, creativity, and a deep respect for our planet.
Here’s what you can expect as part of our movement:
1. Be at the Forefront of Innovation
Explore cutting-edge ideas and solutions that reshape urban living. From regenerative architecture to circular economies, you’ll engage with projects and initiatives pushing the boundaries of what’s possible.
2. Build a Better World Together
Collaborate with a diverse network of individuals—urban planners, artists, architects, entrepreneurs, and environmental advocates—who are united by a shared purpose. It’s not just about conversations; it’s about co-creating actionable strategies for positive impact.
3. Learn and Grow
Participate in thought-provoking events, workshops, and discussions that challenge conventional thinking. Gain insights from global experts and contribute your own unique perspective to the dialogue.
4. Create Lasting Impact
Our mission is rooted in the belief that cities can be engines of regeneration—places where people and the planet thrive together. Your involvement helps us pioneer models of urban development that inspire real, measurable change.
Believes in the power of sustainability and regeneration.
Sees creativity as a tool for transformation.
Is passionate about reimagining cities as hubs of community, culture, and environmental stewardship.
Wants to be part of a forward-thinking network of leaders, creators, and problem-solvers.
Whether you’re a seasoned professional, a student with big dreams, or someone simply curious about the possibilities for better urban living, your voice and vision are welcome here.
Ways to Join us…
There are a variety of ways to become a part of the Future of Cities community
Become a Partner: Strategic partners include educational institutions, corporations, foundations, governments, non-profits, and NGOs.
Collaborate and Co-Create Have a project idea or want to contribute your skills? We’d love to hear from you. Collaboration is at the heart of everything we do. Apply to join the Future of Cities WhatsApp Community today.
Subscribe to Our Newsletter: Stay informed about upcoming events, thought leadership pieces, and opportunities to collaborate.
Attend Upcoming Events: From live discussions to hands-on workshops, our events are designed to inspire and empower.
Engage on Social Media: Connect with us on Instagram, LinkedIn, YouTube and Facebook to share ideas, meet like-minded individuals, and spread the message of change.
Let’s Build the Future Together
The future of cities isn’t written yet—it’s being created, one idea, one project, and one community at a time. By joining this movement, you’re not just imagining a better world; you’re actively building it.
So, what are you waiting for? Join the movement today and be part of a legacy of sustainable, regenerative, and creative urban living.
Innovation, sustainability and community to co-create places and systems that serve people and planet
On the Road to… We are excited to share the release of Road to Utopia, a series on Food Matters TV (FMTV) on Amazon featuring Future of Cities founder Tony Cho, alongside Alessa Berg of Top Tier Impact. Episode 1 dives into the future of regenerative communities with Tony, highlighting our demonstration projects that are reimagining regenerative development and creative placemaking through Regenerative Placemaking including the Phoenix Arts & Innovation District in Jacksonville, Florida, the Climate & Innovation HUB in Miami and ChoZen Eco-Retreat & Sanctuary in Sebastian, Florida. In celebration of the official release we are excited to share the upcoming screening schedule with our community along with an opportunity to enter to win a Safari Weekend Getaway at ChoZen Eco-Retreat & Sanctuary to join Tony & the Future of Cities team for a weekend in the wild + Q&A. Read on for all of the details!
Protopia is about incremental progress—acknowledging that perfection isn’t the goal but rather a steady movement toward a better, more regenerative future. Unlike the static and often unattainable vision of utopia, protopia embraces the idea of adaptive evolution. It’s about learning from our mistakes, iterating solutions, and cultivating resilience in the face of complexity.
“To me, protopia is rooted in collaboration and grounded action; it’s about weaving together innovation, sustainability, and community engagement to create places and systems that serve both people and the planet…”
– Tony Cho
Road to Utopia invites us into a pivotal journey of transformation, exploring how innovation, purpose, and regeneration can redefine humanity’s path. By focusing on solutions and inner growth, this docuseries empowers you to take concrete steps toward building your personal utopia while contributing to a better world. Through eight captivating episodes, the series shines a light on the visionaries, innovators, and changemakers who are already building the foundations of a better tomorrow. From regenerative communities and alternative education to circular economies, breakthroughs in energy, longevity, and inner development, Road to Utopia explores real-world solutions that can transform how we live, learn, and thrive.
The Road to Utopia episode on regenerative communities features an insightful journey through the Future of Cities ecosystem, showcasing innovative approaches to regenerative development and creative placemaking. Guided by Tony Cho, Founder and co-creator of Future of Cities, the episode highlights how intentional community building can inspire sustainability and empower for regenerative outcomes. Through the lens of the Phoenix Arts & Innovation District, viewers explore how art, culture, and collaboration serve as catalysts for urban transformation. The Climate & Innovation HUB emerges as a model for green innovation and resilience, providing a platform to address pressing environmental challenges while fostering community engagement and forward-thinking solutions.
Tony also shares a deeply personal perspective on the history and legacy of ChoZen Eco-Retreat and sanctuary—a haven for biodiversity, reflection, and intentional living. Situated on sacred land, ChoZen embodies the principles of harmony with nature and the power of regenerative practices to heal both land and people. By weaving together stories of these interconnected spaces, the episode offers a vivid portrait of how Future of Cities is redefining urban living, rooted in creativity, inclusivity, and sustainability. This roadmap to a more “protopian” future highlights the critical role of leadership, vision, and collective action in shaping thriving communities that honor both people and the planet.
“Utopia can be paralyzing because it suggests a singular ideal, but protopia invites us to actively participate in shaping a diverse and equitable world. It’s an ongoing journey where progress is celebrated and even small wins have a ripple effect. By focusing on regenerative development and conscious placemaking, we have the tools to build this better future—one step at a time.”
We are excited to share the release of Road to Utopia, a series on Food Matters TV (FMTV) on Amazon featuring Future of Cities founder Tony Cho, alongside Alessa Berg of Top Tier Impact. Episode 1 dives into the future of regenerative communities with Tony, highlighting our demonstration projects that are reimagining regenerative development and creative placemaking through Regenerative Placemaking with the Phoenix Arts & Innovation District in Jacksonville, Florida, the Climate & Innovation HUB in Miami and ChoZen Eco-Retreat & Sanctuary in Sebastian, Florida.
In celebration of the official release we are excited to share the upcoming screening schedule with our community along with an opportunity to enter to win a Safari Weekend Getaway at ChoZen Eco-Retreat & Sanctuary to join Tony & the Future of Cities team for a weekend in the wild from Feb 7-9th + Q&A on February 8th, 2025.
As a demonstration project of Future of Cities, ChoZen Eco-Retreat & Sanctuary gathers thought leaders, change makers, community builders and place makers from around the world who seek to explore regenerative systems and implement climate solutions. By reconnecting with the land and fully immersing guests in a regenerative lifestyle, ChoZen provides a unique culture and vibrant environment to inspire positive change & transformation for future generations.
Miami-based Developer Future of Cities Receives Unanimous Approval of $5.5 Million Incentive Package and Multifamily Rezoning from Jacksonville City Council for Phoenix Arts & Innovation District
Completion grant will support adaptive re-purposing of warehouses and greenspace while the rezoning will allow for 830 multifamily units to be built over the span of 8.3 owned acres.
JACKSONVILLE, Fla. — June 27, 2024 — Miami-based real estate developer Future of Cities (FoC) announced today it received approval of an incentive package totaling $5.5 million from the City of Jacksonville’s Office of Economic Development, as well as the approval of rezoning of its planned unit development (PUD) to permit commercial and multifamily residential uses for the Phoenix Arts & Innovation District (PHXJAX). The package and rezoning, outlined in Ordinances 2024-0418 and 2024-0348, were approved by the Jacksonville City Council on June 25, 2024.
“Today is a pivotal milestone for Phoenix Arts & Innovation District and the city of Jacksonville. This incentive package is a testament to the collaborative outcomes possible through genuine public-private partnerships. This is a major win for all of Jacksonville including the local artists, small businesses, greater Downtown residents and overall community to demonstrate to the world that creativity and capital investments work best when they work together.”
Tony Cho | CEO and Founder of Future of Cities and Founding Managing Partner of PHXJAX
PHXJAX is a regenerative placemaking demonstration project comprising 10 separate properties across 8.3 acres located in a federally designated Opportunity Zone in the North Springfield neighborhood of Jacksonville, Florida. The funds outlined in the Economic Development Agreement between Future of Cities and the City of Jacksonville will be provided in two phases as a Completion Grant in the amount of $2 million for each phase to support the adaptive rehabilitation of four warehouses and green space, transforming it into event and gathering spaces, creative office space, artist studios, galleries, retail and restaurants. In addition, the City of Jacksonville has authorized a 50% 15-year recaptured enhanced value (REV) grant not to exceed $1.5 million. In the Emerald Station’s creative offices property located at 2320 N. Liberty Street, PHXJAX is also providing dedicated office space to the Jacksonville Small and Emerging Business (JSEB) organization, which is a small business incubator run by the City of Jacksonville. These grants, coupled with Future of Cities’ investment of nearly $38 million into the project, demonstrate the strength of a public/private partnership approach when developing a community-focused project.
“People always ask us, ‘Why Jacksonville?’ And we ask, ‘Why not Jacksonville?’ Jacksonville has all the fundamentals to compete with other major Florida metros and it has been a true pleasure to work in Jacksonville with the support of the Mayor’s Office, City Council and the City’s exceptional, dynamic and diverse communities.”
Michael Weil | Chief Operating Officer of FoC and PHXJAX.
The first phase of the PHXJAX development began in December 2023 with the commencement of construction of The Emerald Station, featuring creative offices, community gathering spaces and a warehouse event facility. Construction has also begun on the Liberty Building, which will house 17,850 square feet of office, studios, galleries, small-format retail and restaurants. Complementing these buildings is a property located at 2335 Market Street that will be an outdoor market space serving as a greenspace for community activity. The district also includes a hub of the Emerald Trail, a planned network of 30+ miles of trails, greenways and parks connecting the urban core neighborhoods of Jacksonville. The Emerald Station is scheduled for completion in the third quarter of 2024 while the Liberty Building is scheduled to be completed in the second quarter of 2025.
“This support from the City of Jacksonville is essential to the PHXJAX vision to co-create with the community a space for catalyzing art, culture and innovation to serve the greater good. As a third generation Jacksonvillian, I am so excited to help bring this project to life for Jacksonville as the first demonstration project of Future of Cities.”
Emily Moody, Vice President and Chief Experience Officer of PHXJAX
Tony Cho’s previous projects include the Wynwood Arts District and the Magic City Innovation District Little Haiti, both located in Miami, Florida. Emily Pierce and Hayden Phillips from Rogers Towers led the rezoning efforts on behalf of PHXJAX. The Emerald Station pre-leasing opportunities are available now. For more information, visit phxjax.com/emeraldstation.
About PHX JAX | The Phoenix Arts & Innovation District in Jacksonville, FL, is a regenerative placemaking project dedicated to building equity through community, arts, and culture, aiming to provide a global platform for artists and business incubation in Jacksonville’s North Springfield neighborhood. Collaborating with artists, residents, cultural instigators, and change makers in Jacksonville, the initiative by the Future of Cities team focuses on creating a vibrant, diverse neighborhood. To learn more about upcoming events and opportunities to get involved, visit phxjax.com.
About Friends of Phoenix | The non-profit arm of the PHXJAX project, Friends of Phoenix, is committed to fostering community engagement, enhancing educational opportunities and cultural experiences, by driving innovation. Aligning with the broader mission of the Phoenix Arts & Innovation District, Friends of Phoenix operates through four pillars: Arts and Culture, Sustainability, Technology, and Financial Stability.
About Future of Cities | Future of Cities was created to reimagine how we live, work, play and learn as a mission-driven platform invested in transforming the built environment. We take a holistic place-based approach to regenerative development to adopt environmental, social and governance (ESG) strategies that improve the quality of urban living across the globe.
